Meet the Fulla Family
Fulla dolls bring everyday moments to life through play that feels familiar and meaningful. Each doll and playset is designed to spark imagination while reflecting the world kids know and love.
Casual Outfit Doll with Stylish Clothes for Dress-Up and Role-Playing
Gown Collection Doll with Dress for Pretend Play and Special Occasions
Trendy Outfit Doll with Modern Clothes for Styling and Dress-Up
Stylish Dress Collection Doll with Outfit and Accessories for Pretend Play
Chic Outfit Doll with Modern Clothes and Accessories for Imaginative Play
Fashion Collection Doll with Trendy Outfit, Hair and Accessories
Smart Casual Outfit Doll with Chic Style for Role Play
Fashion Doll with Dress-Up Accessories: Glasses, Crown, Bag, Hair Tools, Shoes
What Fulla Delivers
Fulla gives kids dolls that reflect their world—designed for how children actually play, built to last through it, and priced so families don’t have to choose between quality and value.
Play That Reflects Real Life
Fulla dolls come with outfits and accessories that mirror everyday experiences—school uniforms, casual wear, and cultural clothing that kids actually recognize from their own lives.
Built for Active Play
These dolls hold up to real handling. The joints stay secure, fabrics resist tears, and details like shoes and bags don’t fall apart after a week of use.
Age-Appropriate Design
Fulla’s proportions and styling work for younger children. Parents don’t have to worry about overly mature features or messaging that doesn’t fit their family’s values.
Find Your Fulla
Every child deserves a doll that feels like theirs—whether it’s for collecting, playing, or simply having a friend who gets them.
Dolls & Playset
Accessories
Pray set
Who Made This?
Fulla is a doll made for girls who don’t see themselves in the toy aisle. We started because the options out there felt like they were designed by people who’d never actually talked to kids — or their parents. So we made something different: a doll that reflects how a lot of families actually live, with clothing and stories that feel familiar instead of foreign.
We’re not trying to be everything to everyone. We’re here for the families who want their daughters to play with something that doesn’t make them feel like they have to choose between their culture and their childhood. The dolls come with outfits that make sense — modest, comfortable, normal — and accessories that fit into real life, not some fantasy version of it. It’s play that feels like home.
This started small, and it’s still built around listening. Parents told us what was missing. Girls told us what they actually wanted to play with. We took that seriously, and we keep taking it seriously. Fulla isn’t about making noise or trying to replace what’s already out there — it’s just an option that should have existed all along, made by people who understand why it matters.
Complete the Collection
Create even more stories and expand your play possibilities with carefully designed accessories, detailed furniture sets, and stylish additions that bring Fulla’s world to life and make every playtime more engaging.
Doll and Me Matching Bag Set with Small Bag and Large Carry Case
Boutique Doll with Shoes and Bags: 10 Pairs of Shoes, 2 Handbags, Ankle Boots
Hair Salon Doll Set with Comb, Lipstick, Perfume, Eyeshadow and Hair Clip
Doll with Living Room Set: Sofa, Cushions, Tea Cups, Lamp, Flowers and Phone
Common Questions
A quick guide to help with choosing, caring for, and enjoying these products.
Surface cleaning with a damp cloth and mild soap works best for most dolls. The clothing can typically be hand-washed separately in cold water and air-dried. Hair can be gently brushed with a wide-tooth comb, starting from the ends and working upward to avoid tangling. Avoid submerging dolls with electronic components in water.
Most items are designed for children aged 3 and up, though specific age recommendations vary by product. Small accessories may present choking hazards for younger children, so checking the packaging details before purchase is recommended. Some collections are better suited for older children who enjoy detailed play scenarios.
Yes, additional outfits and accessory sets are available for purchase separately. These can often be found through the same retailers that carry the main products. Mix-and-match options allow for expanded play possibilities without needing to buy complete new sets.
All products meet international safety standards and use non-toxic materials. Fabrics are tested for quality and durability, and paints used on faces and details are lead-free. Regular safety testing ensures compliance with regulations for children’s toys.
Standard sets usually include one doll with an outfit, shoes, and a few basic accessories relevant to the theme. Some sets feature additional items like miniature props, jewelry, or small furniture pieces. The packaging clearly lists all included contents.
The dolls are constructed to withstand normal play activity, with reinforced stitching at joints and quality materials throughout. Hair is securely rooted to reduce shedding. While they’re made for everyday use, gentle handling helps maintain their appearance over time. Keeping them away from extreme heat or direct sunlight helps preserve colors and materials.
Have Questions?
The form below allows for submitting an inquiry and receiving a response within one business day.
Loved by Kids, Trusted by Parents
Fulla isn’t just a doll—she’s a companion who inspires creativity, reflects your family’s values, and stands up to years of imaginative play. Here’s what parents and kids are saying
Emma K.
My daughter has three Fulla dolls now and treats them like real friends. I love that they come with modest, beautiful outfits that reflect our values. The quality is impressive—they’ve survived two years of daily play.
Layla M.
Finally, a doll that my girls can see themselves in. Fulla’s clothing options are gorgeous and appropriate, and the accessories are thoughtful. My 6-year-old creates entire storylines with her—it’s wonderful to watch.
Noor A.
I was hesitant about the price at first, but Fulla has become my daughter’s most cherished toy. The attention to detail in the outfits and the doll’s gentle expression make her feel special, not just plastic. Worth every penny.
Questions, suggestions, or stories to tell? Every message helps create better moments of play and imagination.